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Lincoln MoneyGuard Market Advantage

April 2021  |  33 minutes

We don't talk about product very often. But when a new solution hits the market that has the potential to revolutionize the planning process, it's important to pay attention. That's exactly what the new MoneyGuard Market Advantage from Lincoln Financial could do. Built on a variable universal life insurance policy, the linked-benefit solution can provide:

  • Long-term care benefits
  • A strong death benefit, typically 2-3 times the initial premium
  • Flexibility through a built-in return of premium option
  • Payment fluidity with the ability to take BOTH indemnity cash and reimbursement

Backed by new market research, this product was designed to meet the changing demands of both financial advisors and consumers. Join us to learn more!

About the Host

Chad Eyrich is the LTC nerd. He not only helps educate advisors and their clients on the importance of care planning, but he also orchestrates a smooth application process from start to finish. He leads Ash's LTC sales team and travels through the United States to present educational seminars on care planning, funding options and alternatives to traditional LTC insurance.