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Uncover ideas you can take directly to your clients. With our concept library, you can search and filter by business line, topic or type of concept, to easily find your next go-to insurance solution. Download it. Print it. Learn it. Then contact us to discuss how we can help you implement the solution for your clients.

Create a Conversation - Managing Risk

In this conversation card, you're looking for clients who are concerned about rising rates, inflation or market risk. But they still want higher returns. With a fixed indexed annuity (FIA), clients can have no risk of loss while providing the ability to meet or exceed inflation.

Why Own an Annuity

There are many reasons to buy annuities. Choosing the right annuity is important in helping clients reach their financial goals. Whether that's income, accumulation, long-term care coverage or legacy planning, a review of their current goals will ensure an alignment for success.

Ash Life Audit Client Letter

Sometimes the hardest part of starting a conversation is expressing the need. This piece outlines the industry improvements and personal and policy reasons to perform a life insurance policy review through the Ash Life Audit platform. No cost — just certainty in uncertain times.

Ash Term Express Client Process

During the Ash Term Express process, it's important to keep your clients informed about next steps. After submitting an application, this flyer will help you explain how the process works and what your client should expect, including the carrier interview, underwriting and approval.

What Clients Should Expect with the LTC Underwriting Process

It's important to prepare clients for a successful underwriting outcome. After an application is submitted, many insurance carriers require a phone interview as part of the underwriting process. Here are some things to know to keep the experience positive for your clients.

A Guide to Disability Insurance

Disability insurance works for your clients when they can’t. It keeps their families in their homes, children going to school and future plans in motion. This guide walks you through the need for DI, how to identify clients, key questions to ask to start the conversation and next steps.

5 Simple Steps to Talk About DI

A DI conversation about paycheck protection doesn’t have to be complicated. You just need to be prepared for what clients are likely to say. This five-step plan will give you key questions to ask – and the confidence to bring up disability insurance in your next appointment.

Bank Teller Cheatsheet - Questions for Annuity Sales

Don't miss a potential sale! As a bank teller, it can be hard to know what to say to clients to get a referral for retail bankers. This series of topics helps you find key indicators in potential clients, with an easy reference sheet on questions to start the planning process.

Does This Remind You of Clients

Every product recommendation begins with a conversation. In this cheat sheet, we take five key areas of concern and help you review life events that clients may be working through. The provided discussion points for each can lead to implementing a strategy with an annuity.

Create a Conversation - Volatile Market 

In this conversation card, you're looking for risk-averse clients who are nearing or currently in retirement. These clients want their money to grow tax-deferred, but feel uneasy about market swings. A fixed indexed annuity (FIA) can help mitigate the risk while offering strong returns.

Create a Conversation - The Cost of Waiting

In this conversation card, you're looking for clients who have fear of missing out. They may have idle money earning low interest and are waiting for interest rates to rise. A rate-adjusted fixed annuity can help provide principal protection with a floating rate that is adjusted annually.

Create a Conversation - CD Alternative

In this conversation card, you're looking for clients with CDs that rollover regularly or where the clients aren't using the funds. Through a multi-year guarantee annuity (MYGA), you can provide principal protection and liquidity with a greater return than a typical CD.